We’re thrilled to announce a strategic investment and partnership between EveryAnswer and Marketing Systems Group (MSG), a global leader in research sampling and data solutions. This collaboration represents a major step forward in transforming how research teams identify, reach, and engage high-quality, representative participants.

For decades, MSG has set the industry standard for rigorous, high-quality survey sampling. Their tools and data have powered critical research efforts at many of the world’s top institutions, including Fortune 500 companies, leading research institutions, universities and government agencies.

At EveryAnswer, we’ve built a digital-first platform purpose-built for survey research. By meeting respondents where they are—on social and programmatic platforms—we enable researchers to reach hard-to-access groups, ensure broader representativeness, and generate cleaner, more engaged data.

A New Era of Sampling

This partnership brings together the best of both worlds:

• MSG’s industry-leading sampling expertise and deep data infrastructure

• EveryAnswer’s programmatic and social digital recruitment engine, built specifically for survey research

Together, we’re enabling a hybrid sampling approach that marries methodological rigour with the scale and flexibility of digital recruitment.

What This Means for Researchers

Through this partnership, research organizations can now:

• Access more diverse and representative samples across geographies, demographics, and psychographics

• Seamlessly recruit targeted survey participants via integrated digital channels, including social media and programmatic display

• Leverage a hybrid methodology that ensures methodological rigor without sacrificing reach or speed

Whether you're conducting academic studies, public opinion research, or brand tracking, this partnership offers a smarter, scalable solution to today’s sampling challenges.