Last week, the EveryAnswer team had the opportunity to attend SampleCon 2025, one of the most influential conferences in the insights and data collection industry. Held in Pasadena, California, this year’s event brought together industry leaders, researchers and technology innovators to discuss the future of market research, respondent engagement, and data quality.

Key Takeaways from SampleCon 2025

1. The future of data quality

A major theme at this year’s SampleCon was the ongoing challenge of ensuring high-quality data in an era of automation and AI-driven insights. Speakers emphasized the importance of fraud prevention, identity verification, and adaptive sampling techniques to improve respondent authenticity. The industry is moving toward more sophisticated methods of detecting and mitigating survey fraud, including AI-powered anomaly detection.

2. Evolving respondent engagement strategies

Another hot topic was the shifting expectations of survey participants. With declining attention spans and increased competition for consumer time, researchers are focusing on shorter, more engaging and mobile-friendly survey experiences. Interactive elements, gamification, and voice-enabled surveys were all highlighted as ways to improve participation rates and response quality.

Connecting with Industry Leaders

Beyond the keynotes and panel discussions, SampleCon 2025 provided a fantastic networking environment. Our team had meaningful conversations with industry peers, exchanged ideas on best practices, and explored potential collaborations. The energy at the event underscored the growing importance of a deep commitment to data quality in an evolving digital landscape.

Looking Ahead

Attending SampleCon reinforced EveryAnswer’s commitment to staying at the forefront of research data collection. As we integrate these learnings into our platform, we look forward to implementing new strategies that enhance research accuracy, data quality and the overall impact of our insights.