Case study: Voices of Glenmore
Real local insights gathered quickly, with 15× more reach than traditional panels
Case Study: Local Feedback in Calgary Glenmore
For this specific project, our client wanted to gather statistically significant data in relation to how residents in Calgary's Glenmore neighbourhoods felt about hyper-local issues, such as a major road development and major housing development.
Using traditional survey methods, this data would have been incredibly costly or impossible to acquire.
EveryAnswer recruited 300 people, in contrast to the approximately 20 respondents available through commercial panels.
Project Details
Total Population: 47,000
Target Audience: Adults 18+
Field Window: 8 days
Survey Length: 10 minutes
Survey Language: English
Traditional Panel Access: ~20 people
EveryAnswer Respondents: 300 people recruited
Outcome
Achieved timely responses to local and niche questions such as a proposed new tower housing development, new road being developed, and commute time (local traffic issues)
Achieved a representative sample across age, gender and subregion
Achieved richness in responses and open ended data, as showcased in the number of unique words used in respondents’ answers
Background
Through our client work, we noticed major gaps in the market research industry. It was clear to us that it was becoming more and more difficult to find high-quality data. Here are just a few of the challenges we hear about:
Data includes interviews by the same people over and over again
Survey data from smaller populations (as low as 50,000) is unavailable
Data is subject to bots and disingenuous respondents
Phone recruit (such as CATI) is expensive
Mail recruit (such as ABS) is expensive and takes a long time
Using innovative survey recruitment techniques that rely on digital targeted advertising, we set out to create a solution.
